Three different kinds of mail
"Email" covers three things on BusinessDash, and they follow different rules:
| Examples | Who it goes to | |
|---|---|---|
| Workspace mail | Quotes, invoices, contract links, job offers, form submission alerts, autoresponders, staff notifications | One person at a time, because something happened |
| Campaigns | A newsletter or announcement sent to a segment | Many contacts at once, on purpose |
| Mailboxes | dana@yourcompany.com, read and replied to inside the workspace | Whoever writes to that address |
Workspace mail is the bulk of what a business actually sends, and all of it goes through one place, so it is all logged and all subject to the same rules. Campaigns add an audience and an unsubscribe link. Mailboxes are the only part that also receives.
What your customers see in the From line
Before you verify a domain, your mail still sends — from a BusinessDash
address wearing your business name. A recipient sees
Your Company <notifications@…> rather than something called
"Notifications", which names the mechanism and tells them nothing.
What does not happen is your own domain appearing in the From line before it is verified. Putting an unverified domain there is precisely what gets mail marked as spoofed, and the damage lands on your domain, not ours.
Once a domain is verified, mail is sent from it and the display name follows who actually sent it:
| The send came from | Display name | Replies go to |
|---|---|---|
| A person clicking send | Dana Reed from Your Company | Dana |
A shared mailbox (jobs@) | Jobs from Your Company | The shared address |
| A schedule or automation | Your Company | Your configured reply address |
A message that says "just reply" and lands in an unmonitored inbox is worse than one that never invited a reply, which is why the reply address follows the sender rather than being set once and forgotten.
Where this lives
| Where | |
|---|---|
| Sending domains, DNS records, mailboxes, test sends | Email Builder → Sending |
| Reusable email templates | Email Builder → Templates |
| Every email your workspace sent | Reporting → Email send logs |
| Campaigns and segments | Marketing → Campaigns |
Keep reading
- Sending from your own domain — the records you publish, what each one does, and how drift is caught.
- What stops a send — suppression, contact state, sending caps, and why each block protects you.
- Unsubscribes — what one click does, what it stops, and what it does not stop.
- Receiving email — mailboxes, shared inboxes, and how inbound mail is routed.